I’ve been in a bit of a “blah” mood lately. Most people are, with the end of summer here at our doorstep. This morning I came across a Facebook application that is making me excited to go online again! The app is : WindDecoder by Wind Mobile.

The concept is simple. The application translates ‘new school’ lingo into ‘old school’ definitions. Users can also add their favorite phrases and definitions within seconds. I like to call this app the PG/texting version of the urban dictionary.

Fun and relevant apps are a great way to “energize” your fans and audience. It’s also a great way to increase traffic to your respective sites and build brand awareness. The key items that many companies overlook when developing an app are:

  1. Simplicity:  Is it simple enough for someone with little or no knowledge of your brand/company to use?
  2. Does it serve the purpose that it was created for? Is it useful? Fun?
  3. Can you explain the concept of the app in under 20 seconds? Make sure that the vision is clear.
  4. Accessible: Is it accessible? Can it be used on a variety of operating systems? Languages? Browsers?

Due to the specialized skills required for developing apps, I find that many companies choose to use external professionals.  Whether you use someone in-house or external, make sure that you are clear when you  communicate your vision with them.  Encourage your team to offer suggestions and ask questions, because these can really help improve your overall product.

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