Viral videos – your ticket to being cool (and the demise of book clubs)…

This is a pretty bold statement and I have absolutely no facts to back it up (as of yet) but I bet that I could write a whole thesis on how Gen X, Gen Y and Gen Z are embracing sharing/socializing via technology rather than old school (physical) contact/communication…

So back in the day, there was this underground culture of book readers who got together to discuss books…I’m probably going to annoy a lot of people when I write this, but based on stereotypes back then these groups were predominately composed of snobs, cat lovers and people who smell like mothballs…Then they sort of fell off the grid for a while…Then in 2012, Oprah launched her book club then all of a sudden books and discussing books were cool. People wanted to consume the next “BIG HIT” book to hit the shelves before the general public.

So, let’s fast forward a few years and think about technology and human social behaviour now. We (speaking generally as human beings in North America) still have a desire to consume the next “BIG HIT” before others. We want to be in the know. We want to be cool. Plus, it’s no secret that many of us have an underlying desire to feel included. Instead of books (and current affairs) being the general currency for interpersonal connections, our digital generation is now turning to viral videos to aid in the pursuit of acceptance and belonging. Think about the content of your “water cooler” discussions…! Viral videos take a lot less time to watch than say reading Gabriel García Márquez’ One Hundred Years of Solitude…plus if you don’t like them, you don’t feel like you’ve wasted so much time. I’m not sure if you’ve noticed this, but we tend to have shorter attention spans and are less patient as a society.

With viral videos, you feel like you got a good deal. In the span of a few minutes, you can be transported into a story that can change your perspective on life…okay, maybe I’m being a little melodramatic…but in all seriousness, it can make your day seem a lot less shitty. Now I realize that there are many exceptions to this, because there’s a whole group of people who look down on the consumption and sharing of viral videos…but in the end, chances are if you fit into one of these groups, I probably wouldn’t want to hang out with you…<no offence though>… With everything going on in the world, it’s important to lighten up from time to time and have a laugh…shed a tear…hug a puppy…and dance…

PS: Hope I didn’t offend too many people…may all of my 3 readers accept my apologies ;)

PPS: Just had to add that I actually do belong to a book club…and none of us smell like mothballs…but there may be a few cat lovers…

PPPS: Here’s a video for you to share with your family, before your next family gathering…in hopes that it will spark discussion and bring you closer together…!

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