Speaking of social media superstars, I recently had the opportunity to interview Vincent Grou, the Social Media Manager for Radio-Canada Sports…or as many people call it “the French CBC”….BTW, this really drives me nuts, but that is for another blog post!
Vincent is responsible for ensuring the quality, timeliness and consistency of the content that will be shared online surrounding the Sochi 2014 Olympic Winter Games. He is in constant contact with the teams on site, who are providing social media content. During the interview, he touched on the challenges of adhering to the strict guidelines set out by the International Olympic Committee. In some cases, the strict guidelines make it difficult for broadcasters to offer content in ways that the audience desires. An example is the restrictions surrounding the use of animated GIF’s, which is prohibited.
To read the entire interview, you can click here to visit CBC/Radio-Canada’s Corporate blog.