When it comes to brands in Canada, one of the “go-to” guides for communicating how successful a brand is doing in terms of the public’s perception is the annual Ipsos Reid study that looks at brands and how influential they are. Although I’m not a big fan of using the term “influence” when it comes to rating a brand, I do find that the characteristics “measured” in this study is on point.
The study examines the following dimensions:
- Leading edge
- Possess great presence
- Demonstrate good corporate citizenship
Among the top Canadian brands include: Tim Hortons, CBC, Apple, Facebook and Google.