Lithium acquires Klout…c’est l’amour in the world of content management

Klout-StyleFor the last little while, I’ve been falling out of love with Klout. As a Canadian user, the Klout Perks were nothing to write home about. Also, I found the interface overcrowded with items that I just didn’t need from Klout (like content management). As an expert social media user, I already have my faves when it comes to content management tools. What drove me to Klout was the appeal of getting a numerical grade on how I was doing in terms of my social media usage and influence. I loved the grid that shoes where you rank in relation to your network…

Fast forward a bit…and today I received an email from Klout letting users know that they have been purchased by Lithium Technologies. According to the email from Joe Hernandez (Founder and CEO of Klout), “Lithium powers many of the most vibrant communities online for leading brands like Spotify, Skype and Sephora. Together, we can do more to help you share your passions, measure your impact and grow your reputation…Lithium shares our passion for empowering every person to understand and maximize their impact online.”

The future for Klout and Lithium will be interesting to see. There will surely be a big push for improving the their content management offerings. My hope is that this will enable the duo to surpass the other products currently on the market…

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