Calling all CEOs: It’s time to join Twitter (via Globe and Mail)

Terrific article from Hilary Carter on CEO’s needing to take the plunge and join Twitter so that they can take advantage of what the tool has to offer.

In addition to the fact that Twitter is a really powerful communications tool, Hilary also highlights that communications as a whole is changing as are consumers’ habits and expectations. I highly recommend reading this article, especially if you’re a communications professional that has been battling with a CEO that is not quite move forward and embrace our new digital reality.

Read the article here: Calling all CEOs: It’s time to join Twitter

 

 

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