Terrific article from Hilary Carter on CEO’s needing to take the plunge and join Twitter so that they can take advantage of what the tool has to offer.
In addition to the fact that Twitter is a really powerful communications tool, Hilary also highlights that communications as a whole is changing as are consumers’ habits and expectations. I highly recommend reading this article, especially if you’re a communications professional that has been battling with a CEO that is not quite move forward and embrace our new digital reality.
Read the article here: Calling all CEOs: It’s time to join Twitter
As the social media advisor for Canada’s national public broadcaster, I spend a lot of time coaching people on how to simplify things. If you manage a group or corporate blog, chances are that from time to time you have run into a wall where you’re desperately searching for content or collaborators who can be both a source of in-depth information and also be able to translate this knowledge into a snappy blog with a killer title that resonates with the people…While it’s not impossible to find, you may need to put in some time coaching your local non-social media savvy (NSMS) colleagues on how to craft a blog post.
Do not despair – here are some tips on how to deal with this challenge and turn NSMS thinkers into bloggers.
- Be the voice of your audience and ponder the big questions: You know your audience and as a blog manager you have a sense of responsibility to act as their voice. There is a balance that you need to strike between answering their questions and offering insight that may be unsolicited but nonetheless useful. Compile a list of these questions (keep them open-ended) and share these with your NSMS colleagues. This will help them put get their thoughts on paper. In many cases, you’ll just need to select the most interesting questions and revise their answers so that they are succinct and written using the right tone.
- Give them a taste of the spotlight through an interview: Even some of the most shy introverts daydream about being recognized for their talents and skills. If they’re very reluctant to start blogging, I suggest doing a Q&A with them where you ask them questions and they answer them. You can then share the interview (in text form) on your blog. This helps them gain exposure, experience and confidence without actually having the responsibility of being considered the “author” of the post. This has been very effective in helping people get a taste for being featured on a blog. This is their first baby step towards penning their own post.
- Follow them for an afternoon: People can be so oblivious as to how cool their jobs really are. Sometimes they just need a fresh perspective to show them. Try following them for a day and share your experience on social media. They’ll be shocked to see how many retweets, likes and shares the content is generating. I had the opportunity to shadow CBC/Radio-Canada’s President and CEO and let me tell you the reshares were remarkable.
- Spark a fire under them: Don’t give up on people that are reluctant to embrace social media…keep at it and help make it an easy transition for them. One day your efforts will pay off and even if they never write a blog post, they’ll at least understand the environment a little better…! Keep fighting the good fight!
For those interested in the evolution of Executive MBA programs that have a strong emphasis on Communications, I encourage you to read Denise Deveau’s article that appeared in the Financial Post.
Similarly to many other digital media courses, the focus used to be on media relations and marketing. As our Communications toolkit expands, the focus has now shifted to a broader view of communications where we are challenged to be more strategic and use the tools that best fit our needs. According to Deveau’s article, executives are being taught to let go of the need/desire for control. This is definitely a must when it comes to working with social media.
My favourite excerpt from the article comes from an interview with Daniel Tisch, president and CEO of Argyle Communications: An equally important aspect is assessing both the good and the bad sides of social media, Mr. Tisch explains. “Rather than relying on PR to do the listening, managers need to learn how to turn their employee base into an army of listeners, and identify the risks and opportunities that go with that. We talk a lot about that now.”
One of the greatest features of LinkedIn (in my humble opinion) is the ability to see who has viewed your account. Apparently, LinkedIn is in the process of rolling out analytics for the “Who’s Viewed Your Profile” section. This will enable users to differentiate the various types of users that have viewed your account (recruiters, industry, position, etc.).
Updates to accounts apparently started yesterday – not sure if this was just in the US though since I have yet to see the updates reflected in my own account.
Has your account been updated yet? What do you think of the changes?
I spent most of this week in my hometown of Montreal attending (and preparing for) CBC/Radio-Canada’s Technology Forum. While this event is mainly for employees, the Corporation has been very open about it and even invited me there to tweet live from the event. The forum lasted 2 days and was jam packed with presentations from so many leaders in the media, digital, broadcasting and technology fields…Oh and did I mention, these experts actually work for CBC and Radio-Canada?
For someone like myself (I consider myself to be somewhat of a broadcasting geek), it felt like I was in Techie Hollywood. Meeting dozens of Canadian technology revolutionaries that I had been following on Twitter or had read articles penned by them in various trade and online publications. There were a couple of presentations that went “over my head” a little because of the level of detail or complexity, but judging by how involved the in-studio audience was (composed of employees) I was in the minority which I can appreciate. With less than a decade of (full-time professional) media work experience under my belt, I know more than anyone that I still have quite a lot to learn. I can say though, without a doubt, I learnt a heck of a lot in only 2 days.
Thank you to the Technology Strategy Board for sponsoring this forum and stay tuned for some more in depth posts on some of the topics that were covered…like iPhones for broadcasting, social tv, email in the cloud, etc.