Archive of ‘MediaBzz’ category


MediaBzz is here to help you navigate your way through the scary world of social media. We help educate businesses and entrepreneurs on how to effectively use social media to grow their brands. We also provide key services to help kick start your social media campaign.


MediaBzz has created a new training specifically for the romantics in us all…Presenting: WeddingBzz !

This is especially useful for wedding & event planners who are looking for new ways to remain competitive and offer their clients an enhanced range of services and tools. This is also helpful for individuals/couples who are planning their own weddings and are looking for ways to DIY and still have that WOW Factor.  For more information on what the session covers, visit our Services page or contact us.












Sometimes You Have to Swing Both Ways

Social Media Icons

Social Media Icons

One of the biggest errors I see people make when they are devising their social media strategy is that they concentrate only on the business perspective. In social media, you should always swing both ways – and think about the business and the user’s perspective. What is everyone getting out of this interaction/conversation/relationship?

Recently, I was with a group of Communication professionals brainstorming some tactics that could be used for a social media campaign. I was in “the zone”…you know that happy, creative place where ideas just come to you freely. Ideas were just coming one after the other… Afterwards, someone came up to me and asked “how did you think of all that?”. The answer is – I swing both ways, meaning I consider all perspectives involved.

If you’re a business and your target audience is moms, then you need to think like a mom. First thing to ask is: Do moms use social media? Many would say no, but many would be wrong! Moms are actually very big users of social media! Next – decide on which platforms you want to use.

One of the next big steps is to try and pinpoint what type of information you want to get from your audience. It’s great to know the things that people love about your company but it’s equally important to know what people don’t like about your company or product. Take your time and decide on the best approach.

When you finally get to the tactics part of your media plan, my suggestion is to outline the types of content that appeal to your audience. Consider your audience’s lifestyle, where and how they use the Internet. If your audience typically accesses the Internet from smartphones then you want to be certain that your pages/sites are compatible and optimized for a variety of formats. Also, if they don’t have a lot of time (like most moms) then refrain from posting long articles that take forever to get through. Use different types of media and keep it interesting…

The Wilderness Downtown

Interactive Video killed the Video Star

In case you’ve been living under a rock and haven’t seen Arcade Fire‘s interactive video yet – DO IT NOW!! RIGHT NOW!! Click here In case you’re a stubborn mule I’ll post a link to the it from youtube. This version isn’t personalized though. So…you may as well just click the darn link.

You have to check out this video – its sick! Like “sick” in the way that young kids use that word…meaning its really really cool! To view it best you should install Google Chrome. You type in the address of the place where you grew up and it uses Google Street View to feed in some of the images and video. I love the concept! At one point you are given the opportunity to use an etch a sketch type box and draw freehand. I love stuff like this because ifs fresh and makes me get lost in my own creative thoughts….like where I think video and media are heading? Please let me know if you come across any other fresh products/concepts like this!… Also, just in case you were wondering, I think the song is pretty great too.

The neat thing is that even though I think this is a great concept and video, I would be quick to point out that another video from my “Must See List” is OK GO’s “Here it Goes Again“. I think that this was executed incredibly because it’s a 1 constant shot. As a former fitness instructor and a videographer I was (and still am) thoroughly impressed!

FB toying w/ my emotions



The Group

Image via Wikipedia


I had butterflies in my stomach all morning yesterday… trying to figure out what Facebook was going to announce. I even tuned in to the streaming livecast which was pretty cool! In case you’re not a geek like me and you missed the big announcement I will summarize for you.

Facebook is changing groups. They are adding group chat, email lists and just reinventing the way that groups are set up on. According to them, they are “optimizing it” It will be an ideal work space for small groups of say 5-150 people. Ok – I’m intrigued. I have an open mind and I can already see the potential uses for this in my own personal and professional life. They said it would probably take a few days to be rolled out to the whole community. I’m on day 2 now…and I’m still waiting….I keep checking every few hours to see if I have access.

One of the cool things about this is that it is being unveiled “virally” so this means that if you have access to it and invite me then I’ll catch the virus too! Ummm…I mean, I’ll have access too! Oh…I hate waiting…

Have you tried it yet? Thoughts?


Oh bugger…I  never did get to my point from yesterday’s post

So my point was that my new role isn’t just a walk in the park!…It comes with a whole bunch of risks (something that I’m not notorious for taking). After just 1 year of being married and buying a house I decided to relocate to Ottawa…by myself! We found a 1 bedroom apartment downtown and that’s where I now call my home away from home.

No – my husband and I aren’t separating…we’re just physically separated for now because sometimes when you’re a grown up you have to make these tough choices. It didn’t make sense for him to just quit his job and move to Ottawa because he enjoys what he does and has the most handsomest, generous bosses in the world. It’s hard to find a great group of people that you work with and when you do you need to stop and appreciate it. (Btw, shout out to my peeps at Ipsos. They were a great group of people and it was hard to leave them)

My “probationary period” at the new gig is 1 whole year!! So, according to my calculations I have to make it another 360 days without “breaking the CBC”. I think that I should start a countdown…Please feel free to email or write a letter to my boss telling him what a great job I’m doing! Also, feel free to send me in any social media, media in general or public broadcasting questions or comments. Keep in mind that these are MY thoughts and opinions!…

416 to 613

Carrie Bradshaw of Social Media…?

The cat is out of the bag – I have moved over to the land of 613 (Ottawa, ON, Canada) just last week so that I could pursue an exciting opportunity. We always have to refer to new opportunities as “exciting” because it means that we’re still optimistic. See – if I referred it as a “risky” or “impulsive” opportunity it wouldn’t have the same ring to it…not that the opportunity is at all impulsive…it is however a little risky.

Quick background – a few months ago I launched my baby: MediaBzz. I did it for two reasons – 1) to satisfy a niche market, and  2) to satisfy my own personal passions: media and people. As life would have it, I was thrown a curve ball – I was offered the chance of a lifetime.  A chance that although it comes with its fair share of risks, I could not pass up. Canada’s Public Broadcasting company (CBC/Radio-Canada) asked me to help guide them through the world of Social Media. Oh – but one small thing this would include moving to Ottawa

See what I’m doing here…I’m getting off topic and I’m making it sound like I’m a big cheese…like the CBC was banging down my door. Truth of the matter is, I applied for the job and even dragged my husband down to Ottawa for the interview. We drove up that morning together and I ended up changing and getting ready for my interview in the public washroom at the Exchange Center… I know, I’m a classy dame…

But no matter how you spin it, the result is the same: they picked me.  I thought that this would mean that MediaBzz  would have to be put on the back burner, but after a few days of pondering this I have decided that NO – the show must go on!  If anything this gives me an opportunity to let my inner geek run wild and post all of the freaking time!!…Stay tuned because its going to be a wild ride! Should I be so bold as to dub myself the Carrie Bradshaw of Social Media? I wonder…perhaps I should hold off on that title…I don’t smoke, or look like a horse for that matter…but I do like my shoes!!…

Sarah Jessica Parker 1722

Sarah "Horse" Parker

Lighting Basics for Social Media

Lighting Tricks for Social Media

Social media includes so many different formats, forms and platforms so at times it can be challenging to distinguish between them. This post will briefly touch on how you can make your videos and photos look 20x better by learning how to harness the power of good lighting!

Headshots/Profile Pics: Friends, clients, associates, potential bosses and complete strangers can see them so make sure that you’re representing yourself appropriately (or atleast modify your security settings to become invisible). For the average headshot, most people will want to avoid the passport (head on) styled photo. 

Try using an office or desk lamp and move it so its on about a 45 degree angle from your face (look at the image below). You don’t want it to be right in front of you because then you’re going to have that “deer in headlights” look…not very pretty, right!?

Interviews: Whether your just snapping pics or filming video, interviews are a great way to generate media buzz and get your message/name out there. Try jazzing things by using the same setup as for profile pics (above) but add in a light that is shining onto your background. This will create some depth to the shot and will add some drama…it basically makes the person seem even THAT much more important!

Outdoor Shots

Image via Wikipedia

Outdoor Shots: When taking group photos or video, avoid having the sun right behind the subjects.  If the camera is directly facing the sun then you’ll get a glare. The sun is a great tool – it’s a  powerful beam of light that when used properly can almost erase wrinkles, pimples, etc. 

So there you go – 3 easy ways to improve your social media content! These are simple and easy. You don’t have to have fancy, expensive lighting kits to do this. Stay tuned for more tips and tricks!…


What would it take for you to bare it all and pose nude?

Right now, I’m almost certain that my husband is sitting on the crapper and reading this (since he is my only follower!!) and thinking OMG – what is this woman up to now?? Relax!… There will be no nudey pics on this blog!

Only a simple question  – what would it take to get you (whoever you are) to pose nude?

I’m not talking about x-rated or any of that freaky stuff from Bleu Nuit (my fellow Quebecers know what I’m talking about!). I’m talking about just capturing a moment of your life, in the nude, and the beauty that is your body.

9.5 out of 10 people have thought about what the experience would be like!… Ok – that stat is totally made up, but I think that it is a pretty high number. If you’re considering it, I urge you to check out Marlen James’ Top 3 Tips on how to prepare for a boudoir shoot. I was invited in to be a fly on the wall and check out what goes on during one of her boudoir shoots! Stay tuned for more from Marlen’s shoot!

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