Archive of ‘MediaBzz’ category


Whether you love it,  hate it or just don’t understand it Google+ is creating waves in the social media industry.  Many are calling it the “game changer” that social media needs that will take it to the next level.  Although, Google states that it’s purpose is not to compete with Facebook or Twitter a part of me disagrees. Yes, it’s true that the purpose of the tool is different but Google+ is competing against other social networking tools for your attention.

So far, Google+ has a lot going for them:

  • Accessibility: Many businesses still ban Facebook at the office. Also, many small to medium sized businesses have started using Google Apps for email, communication and collaboration.
  • Integration with GoogleDocs: If you have ever had to track changes and then lost track of what the latest version of the document is that you’re working on is, then you will love GoogleDocs. I began using several years ago, while working on a group project for my PR certificate and fell in love. You can access, share and edit projects simultaneously. You also have a lot of exporting options. Think about how easy this will make working on projects when you can collaborate so easily.
  • Video Conferencing: Would you like a cost effective way to video conference people in far away lands? What makes this even more intriguing is that you don’t have to install anything on your system, so your IT colleagues won’t have a fit.
  • Google+ and Latitudes: I never installed Latitudes on my iPhone or BB because it was a little too “Big Brother-esque”  for my liking. Essentially, it allows people to see exactly where you are and tracks your phone’s movement.  You don’t have to “check-in” like on Foursquare or Facebook Places.

Just some food for thought… Keep an open mind and always make sure that whatever you share is ok for public consumption!…

- Sarah


Microsoft is jumping back into the ring

Rumour has it that Microsoft is working on their own social search project, Tulalip.

Images were “leaked” via and Microsoft is claiming that it is an internal design project… Is this true, or is it just a smart PR move to generate some buzz?
I’m going with the latter.

Microsoft has been making it’s way back into the spotlight after they announced that they would be releasing Office 365 in the cloud. This will enable users to access their files, docs, calendars from virtually anywhere. Google has been offering these types of services with GoogleDocs for several years already. We can expect a sleeker design from Office 365 though, with more enhanced customizations available.


I’m shocked that I haven’t blogged about Klout yet. It’s funny too – because here I was thinking that I would have so much to say about Google+ but I don’t. I’ve been using it and having a blast dragging people and dumping them into various circles…but aside from that it’s still growing on me little by little.

Klout, on the other hand, is the tool that has been maintaining my attention lately. I was surprised to hear that not very many people (in my regular life) know about it. Here’s the lowdown: Klout is a tool that helps measure your influence online. It measures 35 variables on Facebook and Twitter and then gives you a score out of 100 (the higher the better). Some of the variables that it measures are:  True Reach, Amplification Probability, and Network Score.

Sounds cool right? Well, it gets even better! Your score changes everyday, or at least it can. Also, it shows you: who you influence, who you’re influenced by, topics that you are considered to be an “authority” on and how you rank compared to others in your network. In my opinion, the folks at Klout hit a home run with the last item, because it generates a little bit of friendly competition in that you try even harder to engage even better. In a way, it has the potential to make us all more adept social media users.

Go find out what your score is and report back to me :) The highest score that I’ve seen a person get is 63 (not including some of the large brand profiles like AddThis).


Facebook Video Chat

Although summer is well underway, the world of technology and social media has been busy with launches, acquisitions and a healthy dose of drama.

Yesterday, Facebook released in a very anticlimactic fashion that yes – they were launching video chatting à la Skype. Twitter has been buzzing with rumours about this for the last month or two, so when Facebook confirmed that this was the topic of their very “Awesome Announcement” I was a little disappointed. Partially, because it felt a little like old news and also because video chatting is already a service that is available. The only thing cool is that it’s now integrated into Facebook…and even that doesn’t wow my socks off. I don’t think that this will change my video chatting habits, but only time and social media market researchers will be able to tell.

Despite this, I was very excited to read Facebook’s 5 Rules Of Etiquette For Facebook Video Chat. This just about made my day and almost ignited a new found excitement for me about Facebook’s video chatting launch. Aside from being great tips for video chatting on Facebook, they’re important life lessons… ;) Enjoy!

Among the suggestions, are:

  • If someone isn’t interested in video chatting, lay off!
  • Try to be camera-ready and don’t look as if you’ve been bobbing for fries. No one wants to sit and chat with someone who gives them the heebie jeebies.
  • Keep your clothes on unless the other party asks you to take them off! And don’t disrobe if you don’t want to!


Although style differs among us, most designers, editors,  and artists can agree on one thing – Go MAC or go home!

Last week, I upgraded my loyal G4 to the latest iMac (27″!). Fast, sleek, sexy and easy on the eyes…  The transition has been smooth sailing. Before packing up my G4, I wiped off the hard drive while doing some diagnostic testing. I always save my video projects to an external drive, but what I neglected to do was transfer my iTunes music folders. The horror!… Luckily enough, I came across this great tool called Senuti. It lets you transfer your music from your iPhone or iPod to your MAC.

The nice thing is that they give you a free 30-day/1,000 song trial. Within minutes, I was rebuilding my iTunes Library. To the Senuti developers out there: Thank you for saving my weekend! I can now go back to playing with my new machine!


I’ve been booking more and more speaking engagements lately, where people want to learn all they can about social media within a very short time. During these sessions, I include a few case studies so people can see what actions some companies took and what the effects were. I often use American examples, because they are so widely documented. I want to change this – with your help to include more Canadian examples.

I’m having an open call for small-to-medium sized businesses that are looking for some social media guidance and support.  I will be selecting three companies that I will work with for a 3 month period (pro bon0), in exchange for permission to document and publish your business’ progress.

Your company must fit the following criteria:

  1. Be Canadian owned and based.
  2. Must have consent from owner/proper authority to submit company for consideration.
  3. Must not be affiliated with any other social media strategy/consulting firm.
  4. Have no more than 50 employees.
  5. Have a small budget for social media – $250/year.  I would like to help your company learn how to make the most of social media on a shoestring budget.
  6. Must not offer social media consulting services.

* Consulting hours will be pro bono. Any additional services, like video production or access to paid monitoring tools are extra and are optional and fall within item #5.

Click here to submit your company for consideration. I will be accepting submissions until July 2, 2011.





LinkedIn Connection Timeline

LinkedIn has been around for quite some time, but I have to give them props because within the last two years I feel like they’ve really zeroed in on what they need to do  to be a leader in the constantly evolving online world.

LinkedIn web developer, Gordon Koo, is the mastermind behind on of their newest applications LinkedIn Connection Timeline. It is supposed to give you a life in review type of visual where you can see different connections in a sleek, sexy timeline. According to Koo, what differentiates this app is that it is three dimensional. It looks at actual connections, implicit grouping of connections (which tie the social graph together) and lastly it includes the element of time.

I tried out the app today for myself, and although it looks sleek it didn’t work for me. Perhaps my LinkedIn professional/connection history is a little too convoluted for the tool to handle during it’s early phase… I do have high hopes for it. I love infographics, charts and all visuals so this is something that I’m looking forward to using.

Give it a whirl and tell me what you think. So far, I’m still enjoying cubeduel although it seems to have hit a plateau with users in my circle.



Google Chrome

Thanks for sharing, Jeremy Chaput! This is a great example of video and social marketing that makes profound connection with viewers…unless you’re a robot!

When do you get your ‘social media folks’ involved?

So, a few months ago you had a great idea for a new initiative/project at work. You put a proposal together and besides a few minor tweaks here it was approved by the big cheeses. You planned your initiative and now you’re contacting your “internal players” that you need on board to help make this a reality.

You send an email to your social media folks and within minutes they respond with all of these wild ideas that sound cool but are way too “big”… Plain and simple – the ideas are great but just aren’t feasible.

Results = your initiative will be mediocre. You will have some type of limited presence on social media but the bottom line is that within 2 weeks, people will forget all about it.

So, the question remains: How do you make your initiative stand out and be remembered?

Answer: Get your social media folks involved from the get go.

Social media professionals are challenged everyday to come up with “out of the box” solutions to challenges and problems. You need to understand your audience and think of dynamic ways to engage them and create a movement. “Think big, or go home.”

You don’t need a lot of money to leave a lasting impression. All you need is your imagination, some technical know-how, an understanding of your audience and mediums and an open mind.

So, the next time you have a brilliant idea pick up the phone/skype/IM/walk over and see your social media resident and talk about how you can take it to the next level. I challenge you to open yourself up to the possibilities of having a fully integrated program from start to finish.

Social Media Boot Camp

Our Social Media Boot Camp series is back! These fun, interactive 1-hour sessions focused on a specific area of social media. These are designed for people with a basic-to-intermediate understanding of social media.


Beginners are welcome, but due to time constraints we may not be able to go as in-depth with answering questions during the session. We are always available afterwords though – so don’t be shy!

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