Archive of ‘MediaBzz’ category

Has a film ever caused you to actually visit another country?

BaggageHave you ever seen a film that has made you fall in love with a country and wanted to visit said country? Well, the brainiacs over at Tourism Competitive Intelligence found that 2012, 40 million international tourists chose their destination primarily because they saw a film shot in that specific country. Pretty interesting indeed.

Kate Bedingfield, VP of Corporate Communications with the Motion Picture Association of America wrote an excellent blog post about this that you can find on their site. There’s some interesting info on which productions sparked an increase in tourism in the US. Can you guess what series sparked thousands to flock to Senoia, Georgia? Hint…there are zombies involved!!


Popular dating app Tinder used to find some puppies their forever homes

Rosie Animal Adoption and marketing company DentsuBos are behind this creative use of the popular dating app, Tinder. They called it “Tinderdoption”.

I wasn’t too familiar with the App before, but apparently what it does is recommend possible matches in a close proximity to you, based on common interests. For example…if you love long walks on the beach, dining out or lounging in the sun… They added some dogs that were up for adoption in the area and I think that this is pure genious! I hope that everyone finds their puppy-love/forever homes!!


Campaign by Rethink Homelessness in Orlando. Homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them… Get the tissue out…


Canadian connection – Canadian CEO’s embracing social media

One of the most popular requests that I get are from people looking to find “good examples” of people excelling in a specific area of social and digital communications. For everyone who has asked me for an example of a President of a Canadian Crown Corporation using social media effectively, I recommend you look into Via Rail’s new President, Yves Desjardins-Siciliano.

I had the pleasure of hearing him speak a few years ago at a social media convention, while he was heading up Via Rail’s Corporate Services including Communications and Marketing.  He seemed to have really understood that social media isn’t just a “cookie cutter” tool and that in order to truly harness the power of it, it was important to encourage feedback and be ready to act. One of the items that they were working on at the time was introducing vegetarian and more health conscious menu items on-board, which was an idea originally submitted by a passenger.

Below is a video that Via Rail released shortly after he was named as the new President of the company. It’s simple and reminds Canadians of the company’s history and importance while making Canadians feel like they are also valued.


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