Archive of ‘MediaBzz’ category

Has a film ever caused you to actually visit another country?

BaggageHave you ever seen a film that has made you fall in love with a country and wanted to visit said country? Well, the brainiacs over at Tourism Competitive Intelligence found that 2012, 40 million international tourists chose their destination primarily because they saw a film shot in that specific country. Pretty interesting indeed.

Kate Bedingfield, VP of Corporate Communications with the Motion Picture Association of America wrote an excellent blog post about this that you can find on their site. There’s some interesting info on which productions sparked an increase in tourism in the US. Can you guess what series sparked thousands to flock to Senoia, Georgia? Hint…there are zombies involved!!


Popular dating app Tinder used to find some puppies their forever homes

Rosie Animal Adoption and marketing company DentsuBos are behind this creative use of the popular dating app, Tinder. They called it “Tinderdoption”.

I wasn’t too familiar with the App before, but apparently what it does is recommend possible matches in a close proximity to you, based on common interests. For example…if you love long walks on the beach, dining out or lounging in the sun… They added some dogs that were up for adoption in the area and I think that this is pure genious! I hope that everyone finds their puppy-love/forever homes!!


Campaign by Rethink Homelessness in Orlando. Homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them… Get the tissue out…


Canadian connection – Canadian CEO’s embracing social media

One of the most popular requests that I get are from people looking to find “good examples” of people excelling in a specific area of social and digital communications. For everyone who has asked me for an example of a President of a Canadian Crown Corporation using social media effectively, I recommend you look into Via Rail’s new President, Yves Desjardins-Siciliano.

I had the pleasure of hearing him speak a few years ago at a social media convention, while he was heading up Via Rail’s Corporate Services including Communications and Marketing.  He seemed to have really understood that social media isn’t just a “cookie cutter” tool and that in order to truly harness the power of it, it was important to encourage feedback and be ready to act. One of the items that they were working on at the time was introducing vegetarian and more health conscious menu items on-board, which was an idea originally submitted by a passenger.

Below is a video that Via Rail released shortly after he was named as the new President of the company. It’s simple and reminds Canadians of the company’s history and importance while making Canadians feel like they are also valued.


Canada remembers legendary Canadian broadcaster Knowlton Nash

Over the weekend, the broadcasting world has lost a legend : Knowlton Nash.

I often listened to Knowlton Nash on CBC’s The National – though not by choice at the beginning. Back then, I was still in elementary school and would fall asleep listening to my dad watch the news. Looking back, I’m not sure if this was irresponsible parenting – letting a kid stay up so late…on the flip side though, we were watching CBC so maybe that makes it ok…?

I spent some of my day today reading tributes on Twitter, looking through CBC archives for early footage and strolling down memory lane… I wanted to see those early newscasts to see if they were in fact the way I remember them to be. I wanted to see if his voice had the same effect. Would it still seem familiar? Indeed it did.

Reading the tributes made me really proud to work in broadcasting – specifically for the CBC. Sometimes in life, you encounter people who have so much passion that it spreads. This is what Knowlton Nash did. His passion for journalism, people, Canada and behaving ethically seems to have had a fundamental effect on many of us who work in the media industry today.  Many, like myself, have been touched by his drive and determination without ever having actually met him. With the industry shifting as it is, it’s becoming harder and harder to identify other’s who are as authentic as Knowlton Nash. I hope that we can all channel our “inner Nash” as we take on the digital world and make sure that we don’t lose what’s truly important – our voices and our ability to think critically and make our minds up after examining the information.

To read my post on CBC/Radio-Canada’s corporate blog, you can visit it here.


Lithium acquires Klout…c’est l’amour in the world of content management

Klout-StyleFor the last little while, I’ve been falling out of love with Klout. As a Canadian user, the Klout Perks were nothing to write home about. Also, I found the interface overcrowded with items that I just didn’t need from Klout (like content management). As an expert social media user, I already have my faves when it comes to content management tools. What drove me to Klout was the appeal of getting a numerical grade on how I was doing in terms of my social media usage and influence. I loved the grid that shoes where you rank in relation to your network…

Fast forward a bit…and today I received an email from Klout letting users know that they have been purchased by Lithium Technologies. According to the email from Joe Hernandez (Founder and CEO of Klout), “Lithium powers many of the most vibrant communities online for leading brands like Spotify, Skype and Sephora. Together, we can do more to help you share your passions, measure your impact and grow your reputation…Lithium shares our passion for empowering every person to understand and maximize their impact online.”

The future for Klout and Lithium will be interesting to see. There will surely be a big push for improving the their content management offerings. My hope is that this will enable the duo to surpass the other products currently on the market…

My favourite food shows…

I’m a foodie. I wasn’t always this way, but over the last decade my passion, appreciation and curiousity for food and wine has grown. I always appreciated beautiful looking (and tasty dishes) but thanks to television, I’ve transformed from just being a consumer to actually creating it.

In honour of Recipe to Riches being relaunched tonight, I thought that I would share some of my favourite food programs with you:

- Come Dine with Me (UK): While I’ll settle for the Canadian version, the UK version is my favourite. In case you’ve never heard of it, the show follows 5 strangers as they host a dinner party for the group. After the host wines and dines them, they secretly score the dinner party and that is how the winner is decided. Before the dinner party, you spend the day with the host as they prepare their food and run into all sorts of mishaps that happen to all of us!…Aside from loving the humour of narrator David Lamb, I also enjoy seeing a different style of cooking & entertaining along with the more traditional home layouts. It was through Come Dine with Me (UK) that I was first introduced to Bannoffee Pie and the famous Pavlova.

- Anna & Kristina’s Grocery Bags: These two ladies are hilarious and the chemistry between them reminds me of myself and my husband in the kitchen. Every episode, the dynamic duo test out recipes from a specific cookbook. They usually havea few hours to prepare a series of dishes before the guest judge (who is a professional chef) arrives to critique the meal. The objective of this is to determine which cookbooks are worthy of joining your home library. Throughout the show you also get lots great tips from the guest chefs and product reviews.

- MasterChef & MasterChef Junior: Competition show for home cooks…This is a fantastic show where the highlight (in my opinion) is really the diversity and growth of the homecooks throughout the process. I’ve had my favourites, I’ve shed some tears and I’ve learnt a lot! The Junior’s edition was equally amazing – can you imagine cooking up these restaurant quality dishes while standing on a stepstool?

- Hell’s Kitchen: Say what you will about Gordon Ramsay, but at the end of the day it’s an entertaining show. Although, I’ve since given up eating meat (for the most part…I’m not sure if it’s possible to give it up completely having a Trini mother and Greek in laws…who are great cooks) he did teach us how to make beef wellingtons perfectly. I haven’t yet tried making rizzoto…it’s a little too scary for me but I know it’s just in my head…

- Recipe to Riches: Love the concept of this – although I never really watched the show before. Tonight it will be relaunching on CBC, so I’ll do my best to check it out. What I love about this show is that consumers can actually test out the products and buy them at Loblaws!….such a great idea!!

Feel free to send me your food show recommendations and/or recipes!! Looking at Pinterest always makes me so hungry and apparently so does writing about food shows!…

Viral videos – your ticket to being cool (and the demise of book clubs)…

This is a pretty bold statement and I have absolutely no facts to back it up (as of yet) but I bet that I could write a whole thesis on how Gen X, Gen Y and Gen Z are embracing sharing/socializing via technology rather than old school (physical) contact/communication…

So back in the day, there was this underground culture of book readers who got together to discuss books…I’m probably going to annoy a lot of people when I write this, but based on stereotypes back then these groups were predominately composed of snobs, cat lovers and people who smell like mothballs…Then they sort of fell off the grid for a while…Then in 2012, Oprah launched her book club then all of a sudden books and discussing books were cool. People wanted to consume the next “BIG HIT” book to hit the shelves before the general public.

So, let’s fast forward a few years and think about technology and human social behaviour now. We (speaking generally as human beings in North America) still have a desire to consume the next “BIG HIT” before others. We want to be in the know. We want to be cool. Plus, it’s no secret that many of us have an underlying desire to feel included. Instead of books (and current affairs) being the general currency for interpersonal connections, our digital generation is now turning to viral videos to aid in the pursuit of acceptance and belonging. Think about the content of your “water cooler” discussions…! Viral videos take a lot less time to watch than say reading Gabriel García Márquez’ One Hundred Years of Solitude…plus if you don’t like them, you don’t feel like you’ve wasted so much time. I’m not sure if you’ve noticed this, but we tend to have shorter attention spans and are less patient as a society.

With viral videos, you feel like you got a good deal. In the span of a few minutes, you can be transported into a story that can change your perspective on life…okay, maybe I’m being a little melodramatic…but in all seriousness, it can make your day seem a lot less shitty. Now I realize that there are many exceptions to this, because there’s a whole group of people who look down on the consumption and sharing of viral videos…but in the end, chances are if you fit into one of these groups, I probably wouldn’t want to hang out with you…<no offence though>… With everything going on in the world, it’s important to lighten up from time to time and have a laugh…shed a tear…hug a puppy…and dance…

PS: Hope I didn’t offend too many people…may all of my 3 readers accept my apologies ;)

PPS: Just had to add that I actually do belong to a book club…and none of us smell like mothballs…but there may be a few cat lovers…

PPPS: Here’s a video for you to share with your family, before your next family gathering…in hopes that it will spark discussion and bring you closer together…!

Technology Forum

I’ll be off again to attend CBC/Radio-Canada’s Technology Forum in Toronto. I’m looking forward to chatting about the latest projects that colleagues have been working on throughout the year.

This year, Morley Winograd will also be attending. He’s an author and speaker who focuses on the Millennial generation…some even refer to him as the “Millennial Generation Guru”. This should make for an interesting discussion, especially when we look at how different generations are using technology and consuming media.

I’m also really excited to learn more about Interplay Central…if you’ve been using Interplay Central, let me know what your thoughts are. Challenges? Hopes? Dreams?….


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