One of the most popular requests that I get are from people looking to find “good examples” of people excelling in a specific area of social and digital communications. For everyone who has asked me for an example of a President of a Canadian Crown Corporation using social media effectively, I recommend you look into Via Rail’s new President, Yves Desjardins-Siciliano.
I had the pleasure of hearing him speak a few years ago at a social media convention, while he was heading up Via Rail’s Corporate Services including Communications and Marketing. He seemed to have really understood that social media isn’t just a “cookie cutter” tool and that in order to truly harness the power of it, it was important to encourage feedback and be ready to act. One of the items that they were working on at the time was introducing vegetarian and more health conscious menu items on-board, which was an idea originally submitted by a passenger.
Below is a video that Via Rail released shortly after he was named as the new President of the company. It’s simple and reminds Canadians of the company’s history and importance while making Canadians feel like they are also valued.