Bye Bye Websites?
Recently, I came across a discussion that proposed the following: websites are a thing of the past for businesses. They are outdated and don’t really offer any added value to the brand. It’s an added expense that doesn’t improve your ROI (I know – I’m using these nice fancy acronyms now! It means Return on Investment).
Baloney! I strongly disagree! At the risk of sounding like a snob I can’t help but think that this notion of websites being obsolete comes from a bunch of people who just don’t understand where the internet and social media is heading.
I PARTLY agree though – the traditional old school website isn’t enough to engage and capture the wallets loyalty of most of your consumers. The challenge is now to find ways to make your website more engaging. I’ll post some of my own personal tips on how to engage consumers and potential clients later on.
An interesting question comes up… A lot of companies have the “consolidation mentality”. What I mean by this is that they strive to make people and processes more efficient. Slashing costs and getting rid of the unnecessary. It was only a matter of time before someone started to ask “can we get away with only have social media profiles?” I would recommend against this. Here are my top arguments for why websites are still vital for your company and your brand.
- Available 24/7 : Websites generally experience a lot less traffic than most social media platforms. How many times have you visited twitter and received that “sorry, we’re experiencing a high volume of traffic right now” Websites may be regarded as more of a stable method of communication. Also, most of the technical maintenance and “downtime” can be scheduled when traffic is lighter.
- Content Ownership: On your website YOU own your content. If people subscribe to your newsletter, you have their info. With social media, you don’t necessarily have that privileged. If Facebook were to disappear tomorrow, then your contacts would disappear with it.
- Open Access: Anyone, anywhere can access your website. They don’t have to be a member of a certain social network to help you build your brand.
- Adds credibility – its like the formal resume. It helps seal the deal. After meeting with a potential vendor, I always google their company to see what kind of dirt I can dig up on them. Should I trust them? For whatever reason when I see a well put together website, it calms my soul. It allows me to have faith in the company and it reinforces my decision to do business with them.
- Search Engines: Metatags help your site appear when people do related searches using search engines, like Google. You can use metatags with social media, but often the first couple of results that appear with search engines are actual websites and not social media web results.